Retail Packaging

Mi Watch Color Sport

Back Download

Aimed at a young target group, this packaging design communicates the sports vitality of the product. This is achieved through the sporty font design featuring the product name set against a fluorescent-green background, as well as red-and-white stripes and a black-and-white grid showing the shape of a watch. Rich colours and flexible patterns create a high degree of diversity. The uniform layout of the product name on the front of the packaging envelope and the icon design ensure seriality and consistency, while the hollowing on the front and the side layout of each envelope is different, which increases flexibility.

Red Dot

Credits
  • Client:
    Xiaomi, Beijing, China
  • Design:
    Xiaomi, Beijing, China
  • Project Team:
    Xiaomi: Lu Chen (Creative Direction) Jiangpeng Su (Graphic Design) Chao Yan (Graphic Design) Lei Zhao (Graphic Design) Zhizhuang Song (Packaging Structure Design)
Mi Watch Color Sport

Others interested too