Retail Packaging

Mi Watch

The packaging design for the Mi Watch aims to convey the product’s high level of technological innovation. The lid of the box therefore includes a hologram of the smartwatch which generates a powerful 3D effect. Embossed printing and a special print colour make the image look almost as real as the product itself. The virtual water ripples of the watch are also shown in the hologram and seem to move, depending on the incidence of light. The tray inside the box is designed in a way that the watch appears to be floating on it.

Red Dot

Credits

Client:

Xiaomi Inc., Beijing, China
Design:

Xiaomi Inc., Beijing, China
Project Team:

Lu Chen (Creative Direction) Jiangpeng Su (Graphic Design) Zhizhuang Song (Packaging Structure Design)