Retail Packaging

Mi Band 3

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With a highly limited budget the Mi Band 3 packaging pursues the goal of adding some attractive elements to make it stand out on shelves. At the same time, it emphasises the energy of youth frequently associated with the target group. The design features a simple figure of “3” as the visual focal point, surrounded by a pattern design that draws inspiration from an athletics running track. This pattern extends across the entire package, communicating the dynamics of sports through simple lines.

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Credits
  • Client:
    Xiaomi Inc., Beijing, China
  • Design:
    Xiaomi Inc., Beijing, China
  • Art Direction:
    Lu Chen
  • Graphic Design:
    Jiangpeng Su
  • Structure Design:
    Zhizhuang Song
Mi Band 3

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