Food Packaging

Megastar

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This concept enhances the packaging for a special product line of the Swiss ice-cream brand. Bright colours set against a dark background steer the consumer’s attention to three original flavours. Simplicity on the left side of the packaging is combined with an appealing, more elaborate product shot to create a sense of harmony. By keeping the ice-cream at the centre of the composition and arranging magnified ingredients carefully around it, the already well-known brand is given a modern and sophisticated touch.

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