Food Packaging

Meegak Bakery

Meegak Bakery sells mass-produced baked goods with high demands on quality. With transparent surfaces, the packaging design emphasises the image of the pastry itself while reducing graphic elements. The packaging thus establishes a link to key values like honesty and trustworthiness. In order to remind customers that the products originate from nature and have healthy ingredients, the packs also feature wheat ears in a decorative, minimalistic style. The product name adopts an appealing style by rounded angles added to the brand frame.

Red Dot

Credits

Client:

SPC Samlip, Seoul, South Korea
Design:

SPC Samlip Design Team, Seoul, South Korea
Project Team:

SPC Samlip Design Team: Seoyoon Yang (Graphic Design) Yujeong Kim (Graphic Design) Soyeong Kim (Graphic Design) Kyungeun Seo (Graphic Design)

Studio Kinjo: Inhyuk Jo (Graphic Design)