The cosmetics brand MakeSense, a body care series for men, set out to provide a new user experience with its packaging. The containers boast not only striking colour contrasts and geometric graphics, but also a particularly eye-catching, innovative pump dispenser that, thanks to a large pull ring, can be opened easily, even with wet hands. This ring also serves as a hanging device for handy storage. When the pump head is fully pressed the user hears a clearly audible click. “The reduced design was tailored exactly to the target group, and the series character, with its scalable design, was implemented very successfully,” concluded the jury.
Credits
Manufacturer:
Shenzhen Make Sense Cosmetics Co., Ltd., Shenzhen, China
