Content Marketing

Looks good, feels bad.

As sexually transmitted diseases are still widespread, “Jugend gegen AIDS” (Youth against AIDS) wants to educate young people about effective protection against them. With the slogan “One decade with love, respect and condoms”, this content marketing refers to the 10th anniversary of the NGO, which was founded by young people. At the heart of the promotional materials is a calendar that reminds users every month to use condoms. The colourful motifs feature abstract illustrations of pathogens on the front, while the back gives facts about gonorrhoea, genital herpes and, of course, AIDS.

Red Dot

Credits

Client:

Youth against AIDS, Hamburg, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

Mieke Haase (Chief Creative Officer) Alexander Müsgens (Creative Director) Sabine Cole (Editor-in-Chief) Valerie Bachert (Editor-in-Chief) Jana Maria Herrmann (Art Direction) Yannic Hefermann (Art Direction) Susanne Sauer (Designer) Isabella Bigler (Text)