Liusu Kaiyu Thermosetting Injection Molding Machine

This injection moulding machine prioritises the connection between the product and the brand, as well as the optimised design of the user experience. The product and the brand are inextricably linked. Two issues were thoroughly considered: whether the brand image is strong enough to attract consumers, and how well the product supports the brand. Beginning with the Liusu KaiYu logo, its exclusive ‘triangular’ super symbol is extracted and applied to the product to provide a distinct vision for the brand. In terms of user experience, extensive factory research, interviews with operators on the use process, observations of installation and maintenance personnel assembly, as well as observations of maintenance processes were conducted. Overall, the humanised design is made more in line with the usage habits of the workers.

 Red Dot Award: Design Concept | Ready to Launch | Tools and Robotics