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Leica “Go play!”

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The lightness of taking photographs with the Leica V-Lux 30 camera is visualised in film by accompanying “Go Play” Danny MacAskill, one of the best street-trial bikers, through Cape Town. Just like young photographers discovering a city through pictures, MacAskill can easily turn a city into a playground for his enormous skill and artistry. In this case, Internet users could interactively choose between three teaser videos and thus decide which thrilling stunts they wanted Danny MacAskill to dare. The resulting “users’ cut” achieved more than 520,000 views on YouTube and 2,900 “likes” within six months.

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Credits
  • Client:
    Leica Camera AG, Solms
  • Design:
    G2 Germany, Frankfurt/Main
  • creative direction:
    Sabine Brinkmann
  • art direction:
    Maik Scharfscheer
  • text:
    Thomas Stoll
Leica “Go play!”
Leica “Go play!”
Leica “Go play!”
Leica “Go play!”
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