Visual Identity

Lazy Ant

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This group of design graduates named their graduation exhibition Lazy Ant, inspired by the behavioural patterns of ants, whereby so-called lazy ants remain inside the anthill and make themselves useful there. The design students compared themselves to these ants, working in silence on design solutions to everyday problems, but of course they are by no means lazy. The exhibition is divided into different display themes, including trophallaxis, altruistic, settlement, sniff and alert behaviours. The visual identity features upturned keyboard caps as key visuals in order to establish a connection to the working world of designers.

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