The refillable packaging of the Laneige Neo Cushion foundation seeks to encourage both sustainability and customer loyalty. With its rounded edges, it sits nicely in the hand, while pastel colours lend the product a puristic aesthetic. It is easy to refill and designed to be used by right-handed and left-handed people alike. The tone-on-tone printing eliminates the need for additional labels on the outer packaging.
Statement by the Jury
Thanks to their pleasant feel and the fact that they can be refilled, the Laneige Neo Cushion cases meet the brief for sustainable cosmetics packaging.
Credits
Manufacturer:
Amorepacific, Seoul, South Korea
In-house design:
Mi Yeong Jeon, Hwa Jung Sun, Min Kyung Shin
Design:
cloudandco, Yeong Kyu Yoo, Se Bin Oh, Nara Ok, Seoul, South Korea
