Corporate Identity Relaunch

Land of Hope

Since 2012, Danish charity organisation DINNødhjælp has been fighting to protect marginalised children in Nigeria against the harmful superstitions of adults. They have helped more than one thousand children who have been wrongfully accused of witchcraft and established a large children’s centre in West Africa. Based on their revamped corporate identity, a strong, international profile has been created under the new name “Land of Hope”. The overhaul includes giving the brand a new logo, new colours and ten symbols as key cross-media design elements for use on the website, in the brand book called “Book of Hope” as well as on various kinds of merchandise.

Red Dot

Credits

Client:

Land of Hope, Aarhus, Denmark
Design:

Creuna Denmark A / S, Aarhus, Denmark
Project Team:

Sara Marie Alvad (Creative Direction) Julie Renee Jensen (Art Direction) Stine Skovgaard (Copywriting)