Website,Brand Design

KRELL Automotive

By integrating the story of this long-standing power amplifier company, and thus strengthening the brand’s heritage and establishing marketing strategies for its automotive parts, KRELL has been reimagined as a completely new brand – KRELL Automotive. For the new responsive website, based on content storytelling, the message of “the energy of the vast universe” was selected. Action-packed graphics and video productions were used to translate it into a superior automotive tuning technology. Each page boasts a different theme that illustrates the branding strategy, visualised through storylines that can be easily explored.

Red Dot