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Client: Interactive Media Foundation gGmbH / Filmtank GmbH, Berlin, Germany
Statement by the Jury
The design of the new corporate identity for the Kita kinderzimmer day-care centre merges simplicity with joy and playfulness – exactly what distinguishes a day-care centre. The elements derived from the logo cleverly re-emerge in the various illustrations and icons, which not only lends the identity an overall appeal that is thoroughly coherent, clear and forms a unity, but which also promises joy and a lot of fun.