Client: Samsung MENA, Dubai, United Arab Emirates
Social Responsibility,Packaging
KHA TSHU BI
In Taiwan’s modern society, the traditional dialect and wisdom of the ancestors are gradually being forgotten and replaced. This elaborately designed Taiwanese dialect proverb board game, which features numerous elements, aims to counter this development. It also incorporates interactive aspects such as learning the original pronunciation. Its packaging design conveys tradition and innovation. Cloth packaging material and game acces-sories have been combined in order to give the game high durability. The cloth can be reused, e.g. as a table cloth or a lunch bag.
Credits
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Design:Shih-Kai Chang, Yin-Ci Huang, Ting-Yi Li, Jia-Hua He