Client: Arcelik A.S., Istanbul, Türkiye
Typeface
Juventus Fans – Black-and-White DNA
The bespoke display typeface supports Juventus’s new identity system. The typeface’s strong rhythm of vertical lines is inspired by the signature black-and-white stripes of the football club, while its solid structure gives a strong and sharp appearance. Juventus Fans has three weights – light, regular and bold – and two super expressive cuts, bold inline and bold stretched. While it is conceived as a display typeface, the simplified counters help to ensure good legibility even in small sizes.
Credits
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Client:Juventus Football Club, Turin, Italy
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Design:Interbrand Italia Srl., Milan, Italy
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Graphic Design:Davide Bignotti, Giulia Paglia
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Creative Direction:Andy Payne, Paolo Insinga