Brand Design

JAMJAMBOX

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JAMJAMBOX is a project to help malnourished children from low-income families. It encourages people to pay attention not only to children’s need for food but also to their hopes and dreams by organising birthday parties. The brand name is a combination of “JAM”, a phonetic abbreviation of the word fun in Korean, and “BOX”, which symbolises the packaging of a birthday present. A pattern reminiscent of a party’s fireworks and confetti was designed to provide an emotionally appealing brand experience. With regards to sustainability, the boxes can also be repurposed into frames to display pictures or messages.

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