Transport Vehicle

IVECO S-WAY MY2024

IVECO S-WAY MY2024 is a project by the manufacturer that enables the front of the vehicle to be adapted to reflect the fleet owner's brand identity through individually selectable and combinable finishing components on the grille. The front design is complemented by a new company logo. In addition, the cockpit has been redesigned based on in-depth UX research and is divided into three areas: a technology-oriented driver's zone, a warm-coloured passenger area with a lounge character, and a central functional storage area that serves both driver and passenger.

Statement by the Jury

The customisability highlights the premium claim of this lorry, while the careful design of the dashboard is convincing.

Red Dot