The instax SQUARE SQ1 instant camera combines geometric forms and simply designed surfaces to produce a distinct appearance. The shape simultaneously communicates its function of producing square photos. Matt textures and a finely knurled grip offer a pleasant tactile experience. The avoidance of decorative elements underlines the functional orientation of the camera.
Statement by the Jury
Its linear design makes the instax SQUARE SQ1 pleasingly uncomplicated, thus appealing to a wide audience.
