With its engaging design and straightforward three-step operation, the instax mini 7+ is intended to encourage young people in particular to take up instant photography. The styling lends the product an emotional appeal. The smooth surfaces, substantial grip and the size and position of the shutter button all deliver a design that feels comfortable in the hand and is easy to use.
Statement by the Jury
The instax mini 7+ has an organic design idiom and a friendly colour scheme, making it suitable for children and giving it an eye-catching flair.
