The instax mini 40 instant camera is deliberately designed to be timeless and to appeal to a broad and diverse target group. Silver-coloured metal accents and a leather-textured surface make the camera pleasant to hold and emphasise its high-quality appearance. To take photos, simply turn on the power button and press the shutter release. A special feature of this camera is the CONTACT SHEET film used, which makes the photos look like negatives.
Statement by the Jury
With its simple two-step control, its classic appearance and the photos that look like film negatives, the instax mini 40 creates a coherent user experience.
