The instax mini 11 combines a simple, friendly design with a body that is thinner and more compact than its predecessors to give improved portability. The translucent material used for the lens section conveys a sense of visual lightness. The logo on the back, the holes for the carrying strap and viewfinder, and the rounded shutter all define and emphasise the overall organic form of the casing.
Statement by the Jury
The sympathetic, uncomplicated look of the instax mini 11 convincingly signals that instant photography is all about spontaneity and fun.
