Social Media

Instagram Takeover

With the Instagram photo-sharing service, every user has access to a huge photo archive. If a search term corresponds to an event at a flight destination in Switzerland, the hashtag-based photostream is taken over. Flight offers from SWISS appear in the search result. This is the first genuine sales campaign on Instagram. And, of course, every flight can be booked immediately, without the user having to leave the Instagram app.

Red Dot

Credits

Client:

SWISS International Air Lines Ltd., Zurich
Design:

serviceplan/plan.net, Munich
Chief Creative Officer:

Alexander Schill
Executive Creative Direction:

Axel Thomsen
Creative Direction:

Christoph Noe
Art Direction:

Matthijs Mejan, Felix Steingrube
Creative Producer:

Florian Panier
Account Supervision:

Florian Nettesheim

Instagram Takeover

Instagram Takeover

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