With its new packaging, this eco-conscious cosmetics brand set out to convey a subtle connection to nature. Different shades of green and a combination of straight and curved lines characterise its appearance. The modern silhouette is highly recognisable and leaves a clear, high-quality impression even in a digital shopping environment. The use of recycled glass, plastic and paper, metal-free pumps as well as the soy-based ink used for printing accentuate the sustainability aims of the brand.
Statement by the Jury
The elegant design of the Innisfree Green Tea Line products works very well in combination with the choice of sustainable materials.
