Client: vif Solutions GmbH, Cologne, Germany
Corporate Identity
In²tech
In²tech is a Korean start-up, whose mission is to research and invest in insect biotechnology. Its communication design is based on a “Green Wonderland” concept. “Green” signifies nature and proliferation, while “Wonderland” stands for harmony and innovation. The company’s logo, which merges pixelated images of a ladybug and a stag beetle, epitomises the company’s motto: “Discovery. Convergence. Diffusion.” The design utilises a narrowly defined colour spectrum and strategic positioning and iterations of various insect shapes. The clean and intuitive design aptly conveys In²tech’s mission.
Credits
-
Client:In_tech, Seoul
-
Design:Koncept Inc., Seoul
-
Creative Direction:Jeeyeon Kim
-
Art Direction:Chorok Kang
-
Account Management:Jinhee Park