Brand Experience Installation

Hyundai Pavilion Pyeongchang Winter Olympics 2018

The objective of this installation at the Hyundai Pavilion 2018 was to provide an easy-to-understand explanation of the complex technology used in the company’s fuel cell electric vehicles. This approach was implemented through a dark room, aimed at projecting a physical and tactile experience of the brand vision of future mobility through the topics of the universe, water and hydrogen. Inviting people to participate and interact, the space provided an inten-sive experience intended to help people feel connected to the notion of future mobility.

Red Dot Red Dot: Brand of the Year

Credits

Client:

Hyundai Motor Company, Seoul, South Korea
Design:

Asif Khan Ltd. London, United Kingdom Hyundai Motor Company Creative Works, Seoul, South Korea
General Management:

Sungwon Jee Hyundai Motor Company
Project Management:

Jumi Kim Heekyung Kwon Yoonhyue Kim Minsu Song Hyundai Motor Company
Design Management:

Young Jang Doyoon Kim Cha Kyra Dongchul Cho Yoojin Jang Hyundai Motor Company
Creative Direction:

Asif Khan Asif Khan Ltd.
Music / Sound Design:

Alexander Wodrich why do birds GmbH Berlin, Germany
Account Management:

Jungsoo Son INNOCEAN Worldwide