Retail Concept

HUMANS

HUMANS is a multiservice platform which combines a mobile-telephone operator, banking services and an online marketplace in a single mobile app. On top of this virtual presence, the company is starting up offline sales points in public areas in Uzbekistan. The design expresses the link between the digital and analogue worlds by exploiting the graphic symbol of the app. This gives the customer the feeling, in the truest sense of the word, of stepping into the app. This effect is even intensified by open design with its the continuous glass facade and the monochromatic interior in the company’s corporate colour, yellow.

Red Dot

Credits

Client:

Humans, Moscow, Russia
Design:

TutkovBudkov, Volgograd, Russia
Project Team:

TutkovBudkov: Dmitry Tutkov (Executive Creative Director) Dmitry Kostuchenko (Art Direction) Kostya Novochadov (Account Management)