Light Wave
Food Packaging
hilo Life
This trendy snack line has been specially created for the growing number of carb-counting consumers. The products were only introduced to retail after they had been launched digitally. In order to celebrate the fun of snacking and associate the brand with joy and ease, the packaging design uses cheerful colours, comic elements and pop art imagery. A distinctive mix of different typefaces also helps to create a youthful aesthetic. The nutritional information, which is crucial for the consumer, is cleverly integrated into the layout without being obtrusive.
Credits
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Client:PepsiCo, New York, USA
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Design:PepsiCo Design & Innovation, New York, USA
