Character Design

Guiyang Theme Shopping Mall

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Buddy and Friends accompany the visitors through the shopping world of the Guiyang shopping mall. On five floors, each designed in accordance with a specific theme, colourful illustrations guide the visitors and make the mall look open and friendly. The colour schemes of the individual characters continue those five imaginary worlds and their topics Earth, Ocean, Urban Jungle, Sky and Space as well. At the same time, the illustrations combine modern design and shopping culture with folk tradition. All characters stem from Asian legends.

Red Dot

Credits
  • Client:
    Beijing YGYQ Construction Decoration Engineering, Beijing, China
  • Design:
    MASS C&G, Seoul, South Korea
  • Design Team:
    Inseok Lee, Soyoung Park, Juyoung Jang
Guiyang Theme Shopping Mall

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