Fresh, pure and ecological are the keywords characterising the agricultural products from the Golden Pinghu brand, which include asparagus, watermelon and mushrooms. For the design concept, this results in the following features: refreshing, beautiful and exquisite. Special product requirements are also taken into account. For example, the packaging design for asparagus uses a staggered, large opening design in fresh white and green colours. This ensures the ventilation and freshness of the asparagus, has an intuitive display effect and is also inexpensive.
Credits
Client:
Pinghu Farmer Cooperative Economic Organization Union, Jiaxing, China
Design:
Zhejiang Gongshang University, Hangzhou, China
Project Team:
Ying Gao (Designer)
Kan Zhao (Designer)
Kaihao Zhu (Designer)