Glückspilz

The Glückspilz children’s fashion store presents itself as charming, familiar and colourful – both off- and online. Marked by play-ful colour contrasts, the logo is directed at the target group of 2- to 14-year-olds, aiming to make those who enter the virtual “mushroom” feel at home immediately. Design details integrated into price labels and mats create an entertaining personal articulation and natural warmth. Furthermore, one euro from each purchase goes to a children’s project in the German city of Grevenbroich. Glückspilz also spreads joy with many other ideas, including a welcoming rhyme and a newsletter. And interested customers are informed about new promotions, special offers and the latest product range on social network websites.