Event Design

Genesis Mint

For the exhibition of Genesis Mint, an electric concept car by the luxury offshoot of the Hyundai brand, a team of designers and architects added an interactive layer to a conventional showroom. Staged at Starfield Hanam on the outskirts of Seoul, South Korea, it invited visitors to take souvenir photographs of themselves next to the vehicle and encouraged them to simultaneously view their images on a display panel located on the back side of the studio. The project, an extension of the earlier Genesis experiment with the G90, was a playful way to bring fashion and art to a vehicle showcase.

Red Dot

Credits

Client:

Hyundai Motor Co. (Genesis Motors), Seoul, South Korea
Design:

BLACKSPACE Munich, Germany PANCOMMUNICATION KOREA Seoul, South Korea Suh Architects, Seoul, South Korea