Packaging

Frescofe

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Inspired by the Portuguese word “fresco” (fresh), both the name and the packaging design of the Frescofe coffee brand stand for the freshness of the product. Each carton is packed with 45 grams of coffee beans. Consumers take out portions by pulling open the carton and a box appears which contains precisely 15 grams of coffee beans. This is the amount required for a cup of coffee. Graphics of abstract clocks on the packaging represent the best time of the day to drink coffee, while the graphics on the side show the roasting degree of the coffee beans.

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Credits
  • University:
    East China Normal University, Shanghai, China
  • Design:
    Jinfei Huang, Lijuan Hong, School of Design, East China Normal University

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