Free Hold

The supermarket shopping cart is ubiquitous, but it lacks adaptability. Free Hold addresses that by implementing an adjustable handle that can be lowered or elevated to accommodate both children and adults. Though simple, this modification has the potential to change patterns of behaviour in the supermarket. Allowing children to participate in the ritual of grocery shopping actively encourages and reinforces positive social behaviour and good habits, like careful navigation in a crowded area. Preoccupying children with an achievable task also minimises the risk of injury that can come as a result of disruptive or restless behaviour, like an overturned cart. Harried parents can focus more on their shopping while their children are helpfully occupied, lessening conflict and resulting in an enjoyable shopping experience for all.