Retail Packaging

Fousu CC Socks

The Fousu CC packaging design adheres to the product concept of carbon cotton technology and is geared to the needs of young people. In order to communicate the advanced material of the socks inside, the boxes come with a futuristic look, resembling a flying saucer or a spaceship. The distinct hexagonal form reflects the typical shape of carbon structures. After removing the socks, users can reuse the packages to store various bits and pieces. This protects the environment, as does the manufacturing of the boxes from biodegradable pulp.

Red Dot

Credits

Client:

Zhejiang Fousu New Material Technology Co., Ltd., Zhejiang, China
Design:

Shandong Veikao Advertising Co., Ltd., Shandong, China
Project Team:

Gaowei Xin (Creative Direction) Cui Peng (Packaging Design) Yuerong Liu (Packaging Design) Yuru Wang (Packaging Design)