Image Film

Form and Function – The Battle

This image film portrays the philosophy of the luxury brand Porsche Design in an unusual way. The dramaturgy focuses on the eternal design controversy between form and function and on the question as to which of these two maxims is more relevant. This conflict is carried out between two actors: Billy Zane standing in for form and Karel Roden defending function. The short film – produced like a classical stage play – surprises with an exciting duel of words between the two characters.

Red Dot

Credits

Client:

Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, Bietigheim-Bissingen head of marketing Inga Hofmann
Design:

Kemper Kommunikation GmbH, Frankfurt/Main
creative direction:

Silke Telgen, Lars Vollert
film production:

gap films, Munich
film direction:

Charley Stadler