Brand Design

Food & Beyond

Climate change and ever-growing consumer expectations place food at the intersection of trends shaping our world. The Technical Research Centre of Finland (VTT) initiated the development of a platform for a future-oriented ecosystem built around food, encompassing innovative food products, technologies and services. The platform was named “Food & Beyond” to communicate its collaborative and inclusive nature. The development of the brand design set out to go beyond the brand foundation, visual identity and a website. One of the key drivers was the consideration of how to scale the brand to other ecosystems by embracing system thinking.

Red Dot

Credits

Client:

VTT Technical Research Centre of Finland Ltd., Espoo, Finland
Design:

Fjord, Helsinki, Finland
Project Team:

VTT: Mirva Lampinen Tatu Vienamo Niall Shakeshaft

Fjord: Stéphanie Del Rey (Design Director) Ville Kovanen (Visual Design Lead) Sunwha Park (Visual Designer) Konstantin Berger (Design Lead)