“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
Logotype
Floating Code
People interpret their surroundings in different ways, with perception turning into thoughts and feelings and thus into brainwaves. These, in turn, are encoded as signs for communication and have to be decoded by the receiver. This corporate design, which can be used with different media, alludes to this process. The flowing lines and waves represent the connection between thoughts and feelings in flux and the symbols used for communication.