SEMI
Brand Design
Find your freshness over here, FRESH AVENUE
Guided by the ambition to offer reliable product freshness, a South Korean supermarket chain developed the retail brand FRESH AVENUE to be perceived as a trustworthy brand. The brand logo was designed to express the formative beauty of the Korean alphabet, Hangeul. In addition, a visual and spatial image was incorporated to express the brand concept intuitively, using pin and focus symbols to pinpoint the location of “a place with fresh products” and set the “focus on fresh products”. This resulted in unified design characteristics being applied to all elements of the brand design, including the logo, packaging and shops.
Credits
-
Client:GS Retail Co., Ltd., Seoul, South Korea
-
Design:GS Retail Co., Ltd., Seoul, South Korea
-
Project Team:GS Retail: Chang Yoon Yang (Creative Direction) Young Seok Han (Creative Direction) Jae Woong Bae (Graphic Design) Kang Hee Chung (Graphic Design) Eun Hye Park (Graphic Design) Jung Sonu (Copywriter)
Jae Min Park (Artwork), 2b
