SEMI
Brand Design
English Gem
English Gem is a paid children’s channel in South Korea that broadcasts educational English content with the goal of making learning English fun. The design of the word mark is reminiscent of a malleable playdough or clay creation to illustrate how educational content can shape a child. In addition, the gently rounded letters evoke sympathy and blend harmoniously into the cheerful colour palette of the brand. The signet takes the “e” and “g” of the brand name and places them facing each other, making them look like a mother and her child.
Credits
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Client:CJ ENM, Seoul, South Korea
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Design:HuskyFox, Seoul, South Korea
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Project Team:CJ ENM: Jungah Kwon Yuhye Kang Seunghee Chae Kangseok Kim Daejung Kim Najin Kim Jungmin Lee
HuskyFox: Kiyoung Jung (Creative Direction) Doohee Lee (Creative Direction) Taehee Lee (Strategic Planning) Hyuncheol Ahn (Graphic Design)
