Brand Design

Electric Future

The topic of sustainability and climate protection calls for new concepts. With the launch of a new independent brand, Continental AG is reacting to the rapidly changing demands for vehicle drives. The company’s powertrain division has been spun off into a new brand under the name Vitesco Technologies to establish itself as a developer and manufacturer of drive technologies for electric vehicles. The goal of the brand design is to contribute to the visibility of the new brand in the international B2B sector. The naming is derived from the Latin word vita (life) to represent liveliness. With its flowing forms, the word mark conveys dynamism and movement.

Red Dot

Credits

Client:

Vitesco Technologies GmbH, Regensburg, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

Vitesco Technologies: Thomas Hackl (Brand Management) Birgit Mehlhorn (Brand Management)

loved: Maik Beimdieck (Executive Creative Director) Sebastian Körner (Senior Art Director) Jonathan Amelung (Client Service Director) Carsten Eggers (Account Director) Frauke Stürmer (Senior Account Manager) Sarah Güstrau (Senior Account Manager)