Brand Identity

Dynamo Fencing Center

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Dynamo Fencing Center is a professional fencing club in Boston, USA. The successful school has already turned out several generations of world champions. The name Dynamo is widely used and has strong associations. Therefore, it was important to create a brand identity that would establish a new connotation that would work for the fencing club. The brand logo itself is constructed around the illustration of a line, which represents the movement of the sabre tip during an attack. The dark blue colour symbolises the opponent’s shadow, while the golden yellow glow reflects the sabre’s movement.

Red Dot

Credits
  • Client:
    Dynamo Fencing Center Inc., Newton, MA, USA
  • Design:
    iden.team branding agency, Kyiv, Ukraine
  • Project Team:
    Maria Sencha (Creative Direction) Kate Lebid (Art Direction) Inna Malysh (Graphic Design) Alexandra Shvetsova (Graphic Design) Nika Kosmina (Graphic Design) Alice Shein (Artwork)
Dynamo Fencing Center
Dynamo Fencing Center
Dynamo Fencing Center
Dynamo Fencing Center

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