Lazy snail Design
Brand Design
D.TAILS
D.TAILS is a Danish e-commerce consulting agency specialised in providing solutions for a popular e-commerce platform. Their visual identity is defined by a brand design that illustrates their expertise. The design concept is based on the binary code – a fundamental element of the digital world. A monospaced-inspired typeface was created to establish a direct visual link to the look of actual code. This approach is also visible in the logo design, which focuses on glyphs often seen in coding languages. The result is a uniquely fitting visual identity, logo, typeface, stationery and website design.
Credits
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Client:D.TAILS, Copenhagen, Denmark
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Design:Lazy snail Design, Copenhagen, Denmark
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Project Team:Lazy snail Design: Ioanna Drakaki (Head of Design) Eleni Pavlaki (Creative Director) Serafim Stroubis (Senior Art Director)
Trine Rask (Type Designer) Jeshua Martina (Copywriter)
