Client: Samsung MENA, Dubai, United Arab Emirates
Notizbuch / Paper Journal
Drehbuch
The Drehbuch (Turn-Around Book), a paper journal for creative ideas, was developed for the Art Directors Club Germany. It follows a colour concept that is rich in contrast, and consists of a black and a white part. The book features a Z-shaped construction which allows users to flip through the white pages from one side and through the black pages from the other side. The Turn-Around Book comes together with a “turn-around pen” which writes in both black and white. In this way, positive people are allowed to think negative at times, while pessimists can discover their positive sides.
Credits
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Client:Art Directors Club für Deutschland (ADC), Berlin
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Design:brandbook.de, Frankfurt/Main
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creative direction:Bernd Griese
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text:Christoph Herold
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project management:Sabine Kochendörfer
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production:Dirk Mahlke