Brand Design

DREAMPLUS

DREAMPLUS is a new brand initiative of Hanwha Insurance Open Innovation that seeks to create an open space where start-ups, corporations and investors can realise their visions and establish a sustainable environment of sharing, new business opportunities and discoveries. The logo represents constant, infinite movement and fluid relationships: a single circle produces a new one; new circles separate from their original, become independent and then multiply on their own. Furthermore, the logo refers to the cycle of life: visions connecting to other ideas, alliances and innovations supported by the company.

Red Dot

Credits

Client:

Hanwha Life Insurance, Seoul, South Korea
Design:

Hanwha Life Insurance Brand Strategy Team Seoul, South Korea Hara Design Institute, Nippon Design Center, Tokyo, Japan