Client: Hyundai Motor Company, Seoul, South Korea
Poster
DREAM: HOME
Every year the Child Welfare League Foundation accompanies 200 children on their search for a new home. The biggest dream of orphans and abandoned children is not only that one about basic provision for life but also about a real home. Accordingly, the main motif of this image campaign shows a child that protects itself from rain. The aesthetically appealing mixture of traditional calligraphy and ink drawings was edited by contemporary computer techniques, creating an original and self-contained visual language.
Credits
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Client:Child Welfare League Foundation, Taipei
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Design:Hufax arts
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creative direction/art direction:Fa-Hsiang Hu
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text:Alain Hu, Janette Huang
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illustration:Fa-Hsiang Hu
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graphic design:Fei Hu, Di Hu
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account management:Kai-I Lee