Client: Lidl Dienstleistung GmbH & Co. KG Branding and Packaging, Bad Wimpfen, Germany
Beverage Packaging
Dr. P. Lacebo Drops
Pseudo-medical preparations have been developed, designed and manufactured in-house as humorous gift articles under the label “Dr. P. Lacebo” since 2011. The packaging design for a new product series consisting of five fine brandies imitates the look and feel of a medicine bottle. The labels humorously and ironically indicate different areas of application and promote, for instance, raspberry brandy as an anti-senility tonic. The monochrome design is a successful contemporary and original interpretation of traditional pharmacy labels.
Credits
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Concept/__Text:Riccarda Mueller
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Creative Direction/Art Direction:Riccarda Mueller, Patricia Doleschel, Christine Doleschel
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Design:abraxas design – Büro für Gestaltung, Westhausen
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Client:Dr. P. Lacebo, Westhausen