Client: Egret Cultural and Educational Foundation, Taipei City, Taiwan
Installation
Die Raucherlunge
To remind passers-by of their good resolutions regarding their nicotine consumption at the turn of the year, the installation puts emphasis on the symbolism of the tree. Branches of a sycamore tree, which symbolises the green lung of the city, were transformed into a “sick” lung in an attention-grabbing way. 150 black balls, which were hung into the branches in the shape of a human lung, symbolised tar-damaged pulmonary alveoli and, by doing so, pointed to the risks of smoking. The message was additionally displayed on a sign at the bottom of the tree.
Credits
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Client:Barmer GEK, Wuppertal
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Design:serviceplan, Hamburg
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chief creative officer:Alexander Schill
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creative direction:Maik Kaehler, Christoph Nann
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art direction:Savina Mokreva, Manuel Wolff
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graphic design:Maren Wandersleben, Maximilian Kempe, Robert Haehle
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text:Maik Kaehler, Christoph Nann
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