Self-Promotion

Das interaktive Coal-Gate

The presentation on the occasion of the award “red dot: agency of the year 2010” in the red dot design museum in Essen was intended to make people enthusiastic, integrate the exhibition location Zeche Zollverein and at the same time reflect on the topic of “communication”. An oversized QR-Code made from coal, titled “COMMUNICATION – TODAY’S RESOURCE”, symbolised a bridge between the industrial and the communication era. When the visitor took a picture of the code with his or her smartphone, an exhibition room appeared on the display, simulating the physical presence of the BBDO works.

Red Dot

Credits

Client:

BBDO Germany GmbH, Düsseldorf
Design:

Stefan Beuttler Design, Darmstadt
creative direction:

Christian Mommertz, Carsten Bolk, Wolfgang Schneider, BBDO Proximity GmbH
art direction:

Achim Metzdorf, BBDO Proximity GmbH
executive creative director digital:

Thomas Satori, BBDO Proximity GmbH
screen design:

Matthijs Mejan, BBDO Proximity GmbH
graphic digital:

Saskia Luetzenkirchen, BBDO Proximity GmbH
account executive digital:

Christopher Becker, BBDO Proximity GmbH
text:

Isabel Campagna, BBDO Proximity GmbH
realisation mobile site:

12snap, Munich