Food Packaging

Das Gute Eis

This design concept for a new ice cream with two varieties, vanilla and chocolate, primarily made from regional quality ingredients focuses the brand on global responsibility. The slogan “Ein Löffelchen für Dich. Ein Löffel für die Welt.” (A small spoon for you, a spoon for the world.) and the design of the globe-shaped ice cream scoop communicates pleasure on the one hand, and social and ecological responsibility on the other. In adherence with the slogan, a share of the proceeds from the brand will be made available to support training projects, giving farmers the opportunity to gain further qualifications.

Red Dot